Creative Direction Course of Study
Develop the tools to connect brands with audiences on any platform imaginable—and those yet to be conceived.
Creative Direction at ArtCenter combines immersive agency experience with coursework designed to create well-rounded creative professionals.
Curriculum is subject to change.
For students entering Fall 2024 and Spring 2025
| TERM 1 | |
| Writing Studio OR Writing Studio: Intensive | 3 |
| Digital Basics: Linkedin Learning 1.0 | 1 |
| Creative Direction 101 | 0 |
| Communication Design 1 | 3 |
| Basics of Video Production | 3 |
| Design 1 | 3 |
| Type 1: Foundation | 3 |
| TERM 2 | |
| Art of Research | 3 |
| Art Direction 1 | 3 |
| Visual Concepts | 3 |
| Creative Process | 3 |
| Basics of Photo OR Narrative Imaging OR Photography for Art Direction | 3 |
| TERM 3 | |
| Presentation and Career Preparation | 3 |
| Art Direction 2 | 3 |
| Comm Des 3: Narrative & Scale | 3 |
| Vis Ix Des 1: Intro to UI | 3 |
| Brand Concepts 1 | 3 |
| HHIS Elective | 3 |
| TERM 4 | |
| Intro to Modernism OR 3 credits from Subject HHIS | 3 |
| 4th Term Review | 0 |
| Comm Des 4: Identity Systems | 3 |
| Brand Concepts 2 | 3 |
| Copywriting 1 | 3 |
| Digital Narrative | 3 |
| TERM 5 | |
| Branding Strategies | 3 |
| Brand Concepts 3 | 3 |
| Creating Culture | 3 |
| Type 2: Structure | 3 |
| TERM 6 | |
| Crashvertising | 3 |
| 6th Term Review | 0 |
| Copywriting 2 | 3 |
| Ideal Lab | 3 |
| TERM 7 | |
| Impact Lab | 3 |
| TERM 8 | |
| Portfolio Studio | 3 |
| Campaign Lab | 3 |
| ADDITIONAL REQUIREMENTS | |
| Humanities and Sciences electives: | |
| Humanities | 3 |
| Social Sciences | 3 |
| Science and Technology | 3 |
| Business and Professional Practice | 3 |
| Any of the above | 15 |
| Studio Electives | 11 |
| TOTAL | |
| Total H&S Units | 45 |
| Total Studio Units | 87 |
| Total Required Units | 132 |