ArtCenter's Photography and Imaging Department is proud to present the launch of alumnus George Holz’s latest book, Holz Hollywood: 30 Years of Portraits, designed by John Heiden of Smog Design Inc.

Dennis Keeley, Chair of the Photography and Imaging Department, will lead a conversation with celebrated photographer George Holz and John and Jeri Heiden of Smog Design about the making of the book and their celebrated careers in the entertainment industry.

Holz Hollywood is the true Hollywood story of photographer George Holz, protégé of Helmut Newton and one of the famous "Three Boys from Pasadena." Holz Hollywood is a rich narrative of celebrity portraiture spanning over three decades. Renate Gruber describes Holz's images as having an "unexplainable elegance, " full of "allure" and "elite Imagery" that conveys his "intense admiration of and respect for" his subjects, some of the world’s best-known film stars, athletes and musicians. Holz‘s portraits are a virtual "Who's Who" of Hollywood, including Angelina Jolie, Jack Nicholson, Cameron Diaz, Madonna, Brad Pitt, Antonio Banderas and countless others. Through his photographs and stories he presents an intimate glimpse into a glamorous world.

John Heiden’s interest in fashion and photography led him to work in New York and Europe in his early career. Returning to L.A., he worked at Warner Bros. Records for three years before opening his own design studio, partnering with Dutch design firm Hard Werken. John went on to found Smog Design Inc. in 1995, a Los Angeles-based firm recognized for their work on book design, packaging, advertising, identity and merchandising design.

Prior to joining Smog Design in 1999 as Creative Director, Jeri Heiden spent 17 years working in the music industry at Warner Bros. Records and A&M Records as an executive and creative director. Her work can be seen on over 400 album campaigns and she has received four Grammy nominations for packaging design.

Photo by Glen Nakasako.