Thomas Müller, Global Lead at Accenture Design, will present Fjord Trends Report 2021 key insights. 

Each year, Accenture Interactive crowdsources trends in business, technology and design for the coming year from our global design network of 2,000+ creatives in over 40 locations. While we’ve worked to ensure Fjord Trends 2021 look forward rather than dwelling on the recent past, there’s no denying that the events of 2020, from the pandemic to social injustice, have influenced our thoughts and actions. As we navigate our way to a more stable future, our meta-trend for 2021 is Mapping out new territory.

There’s a strange comfort in the knowledge that we’re all in this together. With so much being upended, it’s actually an opportunity to experiment and innovate how we’d like things to settle when they land. The action we take now will redefine the 21st century.

Fjord Trends 2021 uncover the many ways in which human ingenuity has been awakened by recent events, and what impact enforced change is having on employer/employee agreements. They look at the changes in how we connect with the world, with screens facilitating more and more interactions, and touch under scrutiny. Most importantly, they explore what businesses and brands should do next.