May 22, 2015
Jaguar Partners with Design Schools to Envision Future Jaguar Sports Car
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Jaguar launches design projects with ArtCenter College of Design (ArtCenter) and Academy of Art University in San Francisco (AAU)
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ArtCenter will develop interior and exterior concepts of a Jaguar sports car for future generations
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Teams at AAU will create one of two futuristic Jaguar interior design projects
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Jaguar designers on hand to celebrate the launch of the projects at each college campus
(LOS ANGELES, Calif.) — May 22, 2015 — Today Jaguar announced its partnership with two premier U.S. design colleges, ArtCenter College of Design in Pasadena, CA and the Academy of Art University in San Francisco, Calif. Student participants in the program will have the opportunity to work on Jaguar design briefs to create a 2030+ model year concept vision halo sports car and 2+2 sports coupe four-door interior. The design briefs were created by the Jaguar Design team who will interact with students throughout the semester and ultimately judge the students’ work.
Taking place over the summer semester, the design program will last a total of 12 weeks from start to finish while students transform concept sketches to scale models, both in digital and in clay form. During this time period the students and instructors will work closely with Ian Callum, Jaguar Design Director, and his team on all elements from inspiration, concept sketches to final design approvals, providing an experience as if in an actual global manufacturing design studio.
When the semester ends in August, students will present their final concepts to the Jaguar Design team who, with school faculty, will select the most successful designs.
“Partnering with Pasadena’s ArtCenter College of Design and San Francisco’s Academy of Art University will be an exceptional design experience for both the students and Jaguar,” said Callum. “The program will provide unique insight for both design schools and Jaguar as to what performance and luxury may look and feel like in the future.”
ArtCenter College of Design is a world renowned school noted for its Transportation Design program that started more than 80 years ago. Today, graduates of the college are influencing decisions at the majority of the world’s automotive design studios. Under the direction of the Jaguar Design team, ArtCenter students will undertake a dream creative brief assignment — to design an iconic gasoline powered sports car. Focusing on design language, sculpture and proportion, students will explore future design philosophies for Jaguar that prioritizes form and visual identity. Both interior and exterior concepts will be created in physical and digital form, utilizing the latest in technology and practices.
Founded in 1929 and located in San Francisco, California, Academy of Art University is the largest private Art and Design school in the country with over 17,000 students enrolled. Academy of Art University’s industrial design department was established in 1992, followed by the addition of the transportation design major in 1998. The University’s open enrollment policy offers greater opportunities for students to enter art and design fields and discover their true calling. The Academy of Art University in San Francisco will work collectively between two design briefs. The first is to develop an interior environment for halo sports car. The second is to push opulence into new territory by creating an interior cabin for a 2+2 seat configuration in a large sport coupe four-door. Design teams will be composed of individuals from four design disciplines: industrial designer, color and materials designer, human machine interface designer and a digital modeling designer. The Academy of Art program will also benefit from Jaguar Land Rover’s Portland facility where cutting edge technology and groundbreaking interface design are cultivated.
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About Jaguar
Jaguar is a premier manufacturer of luxury sedans and sports cars offering unparalleled design with tremendous performance. The company's vision throughout its storied history has been simple: To produce beautiful, fast cars that are desired the world over. Jaguar strives to provide a world class ownership experience to every owner. Today’s Jaguar lineup consists of the two-seater F-TYPE, XJ luxury sedan, and the XF sports sedan. Jaguar designs, engineers and manufactures exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Jaguar is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information visit the official Jaguar website at www.jaguarusa.com.
About Jaguar Land Rover
- The United States is one of the leading global markets for both Jaguar and Land Rover
- Jaguar Land Rover employs 32,000 people and sells vehicles in 170 countries around the world
- Jaguar Land Rover has two state of the art engineering and design facilities and four advanced manufacturing plants in the UK
- Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA
- Jaguar Land Rover is represented by more than 330 independently operated retail outlets in the USA