Mobility Experience Lab by Genesis, Hyundai, & Kia

The Mobility Experience Lab by Genesis, Hyundai, & Kia is a space designed to encourage and facilitate the human experience of vehicles, products and systems through industry-leading instruction, demonstration and student experimentation.

A first-of-its-kind resource, the Mobility Experience Lab provides simulations for a wider variety of scales and experiences than is typically available in educational or professional industrial design settings.

Students will study how end users react to different kinds of lighting, sounds, control interfaces, motion and information, as well as human factors in design psychology and mobility design. They will work together in transdisciplinary courses, projects and workshops, and separately in highly specialized settings with top experts in their respective fields.

Above all, this is a space for students from all disciplines to better understand and engage the audience in the works they create.