Product Design alum Al Van Noy has spent the past twenty-four years devising adidas gear to make us stronger, faster, better and, yes, cooler. As the iconic athletic brand’s Head of Innovation, Van Noy oversees a large team of designers, technologists and sports scientists responsible for anticipating industry trends and creating products designed to serve a wide array of consumers’ needs and wants, ranging from high-performance footwear for professional athletes to a suite of classic and contemporary must-have kicks and sports accessories for everyone else. In other words, it’s Van Noy’s job to maintain and enhance the star power of those three stripes.

As ArtCenter’s Product Design department prepares to send another cohort of students to kick off its annual PENSOLE Footwear Design Academy Challenge, a two-week footwear design master class in adidas’ US home-base of Portland, Oregon, we’re proud to feature the above video tracing Van Noy’s steps from Pasadena to Portland and his ongoing journey into the stratosphere of footwear innovation.