How can you improve access to ride-hailing in areas of extreme demand?

The focus of this graduate thesis was to study differences in presumed vs. actual access where the case study was Transportation Network Companies (TNC) operations in stadiums. Riders were faced with hosts of accessibility problems and drivers many times refuse to come to these events adding to frustrations. The solution, through repetitive testing and validation, proposed a superior access model, focused dispatch systems as well as improved revenue projections in use.