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With+his+ability+to+balance+elegance+and+precision%2C+the+qualities+that+not+only+arrest+the+eye+but+fully+engage+the+viewer%2C+Toby+Pederson+has+become+one+of+the+most+sought-after+product+photographers.+For+over+15+years%2C+he+has+brought+his+expertise+and+collaborative+perspective+to+some+of+advertising%E2%80%99s+biggest+campaigns%2C+including+those+for+Apple%2C+Google%2C+Motorola%2C+Sony%2C+HTC+and+Pioneer.+Pederson%E2%80%99s+look+is+clean+with+a+contemporary+edge.+Impassioned+about+lighting%2C+he+is+known+for+his+refined%2C+highly+rendered+style.+Rich+in+subtlety+and+detail%2C+his+work+has+made+him+a+prime+choice+for+high-end+product+photography.+Pederson%E2%80%99s+studio+is+located+in+Culver+City%2C+California.+He+frequently+visits+ArtCenter+as+a+guest+speaker+in+the+Photography+Department.
Toby Pederson

Photography for Cross Fountain Pens

Program
BFA 97 Photography and Imaging

With his ability to balance elegance and precision, the qualities that not only arrest the eye but fully engage the viewer, Toby Pederson has become one of the most sought-after product photographers. For over 15 years, he has brought his expertise and collaborative perspective to some of advertising’s biggest campaigns, including those for Apple, Google, Motorola, Sony, HTC and Pioneer. Pederson’s look is clean with a contemporary edge. Impassioned about lighting, he is known for his refined, highly rendered style. Rich in subtlety and detail, his work has made him a prime choice for high-end product photography. Pederson’s studio is located in Culver City, California. He frequently visits ArtCenter as a guest speaker in the Photography Department.