Iain Finch

Iain Finch is highly motivated product specialist with 21 years’ experience in the retail industry (4 within patagonia); Iain has a broad range of experience working in a multitude of roles including Business Consulting, Product Development, Innovation, Technical Management and Product Testing.

Heading up our visualization infrastructure at patagonia and how we as a brand connect our design intent from concept to end user leveraging Digital Product Creation as a tool for storytelling.

He is dedicated to the vision of Digital Transformation and looks to combine this knowledge with his global sourcing and product expertise.

Continuing to evolve patagonia processes and ways of working to enable creation in the 3D digital space and reduce our development impact on the planet.

Within this, it is important to be responsive, using dynamic tools to enhance how we communicate our product vision.

Current role includes continued investment with our Go To Market strategy and increased support in optimizing cross functionally, our business agility with the objective to contribute and achieve wider Operational Product excellence.