Petra is a human-centered designer and co-founder of the digital product design studio Interactivism. As an early internet pioneer, she focuses on the intersection between humans and technology and has extensive experience designing disruptive products in search, social media, adtech, fintech, digital identity, and blockchain for startups and Fortune 50 companies.
As a community builder, she serves as a mentor for Summit Impact, supporting young entrepreneurs with a focus on social good. She is also the co-founder of the meetup NELAUX for UX designers and engineers in the NELA area, as well as founding executive board member of Innovate Pasadena, a collaborative initiative that includes the City of Pasadena, Caltech, JPL, ArtCenter, and local entrepreneurs, aiming to create a vibrant ecosystem of innovation and sustainable economic growth.
Born in Sweden, she studied communication design at ArtCenter College of Design (Europe) in Switzerland before completing her BFA in Graphic Design at ArtCenter College of Design in Pasadena.