Julia Tsao is a systems designer with a background in technology, product innovation and culture creation. She has worked as a designer and creative director across multiple industries —UX/IxD, big data, advertising/branding and industrial design—for clients ranging from Beyoncé to JPL/NASA to the MacArthur Foundation. Tsao’s work has been exhibited worldwide, and her innovative projects and experiments hinge on an interest in the cultural and social implications of an increasingly connected world. She directed an HTML-5 audiovisual experiment in collaboration with Nike and Dazed, inspired by the Nike+ FuelBand activity tracking system. Her graduate thesis “Curious Displays” was referenced in product research efforts at Microsoft and Disney, and has been used as part of the coursework at Carnegie Mellon's interaction design curriculum.