2003 Cadillac 16 Concept

Program

BS 62 Transportation Design

Wayne K. Cherry joined General Motors Design in 1962. Three years later he was assigned to GM’s Vauxhall Motors in the United Kingdom, eventually becoming design director. In 1983 he became design director at GM’s Germany-based Opel subsidiary, where he was responsible for the overall design of passenger cars in Europe and helped put Opel in first place for that region. After his return to the United States in 1991, he became vice president of design at GM, where he was instrumental in reestablishing the manufacturer as a design leader, with more than 40 concepts from 1999 to 2004, including the Cadillac Sixteen. Cherry retired in 2004. In addition to his honorary doctorate from ArtCenter, he received an EyesOn Design Lifetime Achievement Award in 2013 and a nomination by the Global Automotive Elections Foundation in 1999 for Car Designer of the Century.