USA Track and Field uniform, London 2012

Program

BS 97 Product Design

As Nike’s vice president and global creative director, Martin Lotti oversees the creative direction for all categories. During his 18-year tenure, he was the global creative director for the London 2012 Summer Olympics and Women’s Training categories. In his previous role as vice president and global creative director of the Global Football category, Lotti led the creative efforts for the 2014 World Cup in Brazil, 2015 Women’s World Cup in Canada, Copa América Centenario 2016 and Euro 2016. Born and raised in Switzerland, Lotti has shown his work in museums including the San Francisco Museum of Modern Art and Cooper Hewitt, Smithsonian Design Museum. Industry recognition includes international design awards and selection by "Advertising Age" for its 2013 “Creativity 50” list, "Time Magazine" calling him “Nike’s creative whiz,” and Ultan Guilfoyle, curator of the Solomon R. Guggenheim Museum, naming him as “one of the most gifted designers of his generation.”