"Chicago XIV" album cover artwork

Program

BFA 74 Advertising

Gerard Huerta began his career at CBS Records in New York designing album covers, letterforms and logos for Boston, Ted Nugent, Blue Öyster Cult, Rick Derringer, Bob Dylan and many others. Later he founded Gerard Huerta Design and created lettering for AC/DC’s "High Voltage" and "Let There Be Rock" albums; the latter was adopted for the now-iconic lightning bolt logo. He worked with Roger Huyssen on branding for Clint Eastwood’s "Bronco Billy" and Super Bowl XXVIII and illustrated for "Star Trek III: The Search for Spock." Huerta has designed logos for Swiss Army Brands, MSG Networks, HBO, CBS Records Masterworks, Waldenbooks, Spelling Entertainment, Nabisco, Calvin Klein’s Eternity, Arista Records and Pepsi; mastheads for "Time," "Money," "People," "The Atlantic," "Adweek," "Us," "Condé Nast Traveler" and "Architectural Digest;" and corporate alphabets for Waldenbooks, Time-Life, Pepsi and Condé Nast. His work is in the Museum of Modern Art’s permanent collection.