"Got Milk?" ad campaign

Program

BFA 90 Advertising

Harry Cocciolo is a director, writer and creative director. A director at Bob Industries in Santa Monica, he has directed commercials and content for brands like Apple, Chase, MasterCard, Acura, Honda, Hallmark, Reebok, Verizon, Sprint, Southwest Airlines, M&M’s, Oreo and the California Lottery. Previously, he was a writer and creative director at San Francisco agencies Goodby, Silverstein & Partners and Leagas Delaney. His work for brands like Adidas, Budweiser, Goodyear, CNET, Major League Baseball, EA and AT&T earned countless awards. His “Got milk?” commercial “Heaven” was named spot of the year, and the campaign was named "Ad Age’s" Campaign of the Decade. His work has been honored with Cannes Gold Lions, Clios, One Show Pencils, Kelly Awards and Andys and by D&AD, "Graphis," AIGA and "Communication Arts." During his tenure at Leagas Delaney, Creativity magazine named the office one of the top 10 creative shops in the world.