"Fedex" brand and identity

Program

BFA 78 Advertising

Lindon Leader has created many influential corporate identities over his 30-year career. His most recognized assignments include branding for Avery Dennison, Federal Express, Hawaiian Airlines and Brazil’s Banco Bradesco. He has authored brand-repositioning strategies for Motorola, Walt Disney Parks and Resorts, and the NCAA among others. He has worked with leading design and identity consultants, including Saul Bass/Herb Yager and Landor, and serves clients across the country from his strategic design consultancy in Park City, Utah. Industry recognition includes honors from AIDA, D&AD and the Art Directors Clubs of Los Angeles and San Francisco. His work has appeared in numerous publications, including "Communication Arts," "Graphis" and "Print," and is in the permanent collection of the Cooper Hewitt, Smithsonian Design Museum. In 2014 Leader was honored with a Tribeca Disruptive Innovation Award and named a Disruptor Foundation Fellow. He regularly mentors aspiring designers and speaks on corporate identity matters.