Critique Magazine

Program

BFA 68 Advertising

Marty Neumeier is a designer, author and business advisor dedicated to bringing the principles and processes of design to industry. His series of whiteboard books includes “The Brand Gap,” widely considered the foundation of modern brand-building; Zag, included in “The 100 Best Business Books of All Time” for its insights into brand strategy; and “The Designful Company,” a guide to building a culture of innovation. His latest book, “The Brand Flip,” lays out a process for building brands in an age of social media and customer dominance. In 1996, Neumeier founded “Critique Magazine,” the first journal about design thinking. He has worked closely with companies such as Apple, HP, Adobe, Google and Microsoft to help advance their brands and culture. Today, Neumeier serves as director of transformation for Liquid Agency in Silicon Valley and travels extensively as a workshop leader and speaker on the topics of design, brand and innovation.