Business 2.0 ad campaign

Program

BFA 81 Advertising

Matt Haligman is an award-winning art director, creative director and advertising entrepreneur, who co-founded Citron Haligman Bedecarré in 1990. Now AKQA, the agency launched Sony computers and "Allure" magazine, put The Gap back on television after an absence of 20 years, and created a TV spot for Kenwood stereos that "Adweek" named “one of the best of the decade.” "Adweek" also called Haligman the best print art director in the country and Creativity included the company in a list of the country’s most creative agencies. As AKQA grew to include hundreds of employees, Haligman and co-founder Kirk Citron, missing their original hands-on roles, left the company to form the more intimate Citron Haligman agency. Among their recent projects: the first brand advertising campaign for the $8 billion Salesforce company.