"That's All Folks" ad campaign for Volkswagen

Program

BFA 63 Advertising

Bob Matsumoto developed his conceptual and artistic skills at the legendary advertising agency Doyle Dane Bernbach in New York City and went on to be vice president/creative director at Della Femina Travisano, principal/creative director at Matsumoto/Herzog and associate creative director at Kresser/Craig. His work is in the permanent collection of the Museum of Modern Art, the American Advertising Museum, Television Register’s 100 Best Commercials of All Time (London) and AIGA’s “50 TV Films of the Year.” His work has been in "Communication Arts" annuals and won numerous awards including Clios and Beldings. His mini-documentary, Voices Long Silent, depicts the Japanese American WWII internment camp experience and was exhibited at the Smithsonian. Matsumoto introduced the first Art/Copy class at ArtCenter and also taught conceptual thinking. He co-founded the Los Angeles Creative Club and has served on the Peer Group Commercial Executive committee for the Academy of Television Arts & Sciences.