Nike Japan Women's Wear campaign

Program

BFA 87 Advertising

Michael Prieve has over two decades of experience as an art director and creative director. Throughout his career, he worked on communications for iconic brands, including Calvin Klein, Coca-Cola and Microsoft. He began at Wieden & Kennedy, which has led to collaborations with clients, artists, writers, directors, photographers and contributors of all types around the world. By combining the music of John Lennon with the directing of David Fincher, Prieve helped create Nike’s first global television and film effort, "Instant Karma." In celebration of World Wildlife Fund’s 50th anniversary, he collaborated with The Andy Warhol Foundation for the Visual Arts and Ronald Feldman Fine Arts by using the artwork from Andy Warhol’s Endangered Species series. He also helped connect Nike to the world of “football” in Europe and Asia, launch the Jordan Brand as Michael Jordan reached icon status, and introduce Signature by Levi Strauss & Co. to America.