Eames-inspired lounge chair

Program

MS 12 Graduate Industrial Design

As vice president of strategic design for BCG Digital Venture, Kevin Bethune leads multidisciplinary teams in North America in the establishment of innovative, human-centered and visionary design thinking as an integral part of digital and physical production development within the fabric of Fortune 100 companies. A BCGDV founding team member, Bethune was a principal in its forerunner: Booz Digital, a digital innovation boutique helping Fortune 500 clients incubate new ventures in the areas of health care, retail, consumer products and other industries. It was a desire for a solid grounding in design fundamentals that brought multifaceted Bethune—Notre Dame University and Carnegie Mellon Business School grad, former nuclear power industry engineer, and Nike business analyst-turned-shoe designer—to ArtCenter, where he found expression for his curiosity about the intersecting dynamics of technology, business, and design; and his belief in the forward-thinking benefits of creative risks and provocative re-imaginings.