Alyx: A Noir Retail Experience

Instructor

James Meraz

Program

Undergraduate Spatial Experience Design

Class Name

Environmental Design 1

This project is a spatial retail experience for an edgy “modern-retro noir future” fashion brand. The Brand is experiencing a huge success in social media, internet drops and re-sales, and is exploring the notion of “the offline” experience. This new brand explores the attributes of premium, hip, raw, edgy, with an re-interpreted film noir, west coast style.