Traditional creative practices are losing relevancy in the age of social media. Advertising is evolving. Content, awareness, attention and influencer marketing prevail.

In this six-hour, immersive, hands-on seminar led by renowned photographer and influencer Bonnie Tsang, and online education pioneer and ArtCenter alum Chris Do (BFA 95), you’ll learn new techniques to monetize content and build your personal and professional brand.

This seminar is co-organized by The Futur and the team behind BOLD, ArtCenter’s creative entrepreneurship program. BOLD provides dynamic business, entrepreneurship and professional education for our students, alumni and the greater art and design community with programs focused on the practical tools and techniques needed to succeed in creative industries.

Seminar registration includes:

• Presentation
• Live demo
• Tools & Workflow
• Media strategies (How IG Algorithm works)
• Lunch
• Monetization models
• Social media makeover workshop
• Q&A

Who is this for?

Content creators, photographers, illustrators, designers, artists, filmmakers, advertisers and social influencers.

About Bonnie Tsang

Acclaimed Los Angeles photographer, Bonnie Tsang, has been bringing her unique eye to lifestyle photography for over a decade with an impressive list of international clients ranging from Gap to Estée Lauder. She and her work have been featured in magazines such as Time, The Atlantic, Bon Appétit, and InStyle. Using social media as an outlet for her work, Bonnie Tsang was amassed a combined base of over 7 million followers from Pintrest to Instagram. She has been a keynote speaker at conferences such as Alt Summit and SXSW. The recognition of her photography led to an invitation from Michelle Obama to preview the release of the official White House State China service for the Obama Administration.

@bonnietsang
www.bonnietsang.com

About the Futur

The Futur is an education platform where creative professionals learn business principles. From freelancers to creative entrepreneurs, we have tools, courses, and content designed specifically for you. Our mission is to empower one million creative entrepreneurs to establish successful, sustainable and fulfilling businesses.

@theChrisDo
www.thefutur.com

About BOLD

BOLD provides dynamic business, entrepreneurship and professional education for ArtCenter students, alumni and the greater art and design community with programs focused on the practical tools and techniques needed to succeed in creative industries.